As the post title says, the new, apropos moniker for Facebook, Inc. (Nasdaq: FB) has arrived. A snippet of Kara Swisher's reporting follows, read it and marvel at the prevarication of Zuckerberg et cie. That is all.

"Not making these hard choices won’t work: The many indignities of being a Facebook user are making the platform a worse and worse place to be. So far, that has yet to infect the business itself, which is making money and continues to grow. But without a steadier hand at the wheel, Facebook cannot outrun a simple fact: It’s still Fakebook, and we already know how that story will end. Badly." - via Kara Swisher, writing at The New York Times