via Bob Sullivan, reporting for Geekwire, comes news of Starbucks Corporation (Nasdaq: SBUX) efforts to collect personal data from WiFi users. In reality, you can be certain the company has been collecting personally identifiable data (PII) for years... Soon, your caffiene mantra will be - 'I'll have a Caramel Macchiato, Venti, Skim, Extra Shot, Extra-Hot, Extra-Whip, Sugar-Free, extra PII to go'...